A Peek Inside My Email Marketing Setup with Flodesk: How Polls Changed Everything

I’m going to be honest… when people ask me about my email marketing set-up, they often expect to hear about some complex automations I’ve set up or some intricate segmentation strategies. I am VERY happy to inform them that it doesn’t have to be that complicated at all. 

First off, I use Flodesk (I’m a proud partner, meaning I can get you 50% off your first year using this link!). Super easy to use, incredibly user-friendly, and they offer the most aesthetically pleasing templates among any other platform (THE place to design beautiful emails). Truly, an incredible email marketing software for small businesses. 

Secondly, their poll feature has given me a whole new toolkit to drive my membership program forward (and other offers) and create content that ACTUALLY resonates with my audience. This single feature has made such a huge difference in how I connect with my members and tailor my content. Want a peek behind the curtain to see exactly how I do it? Let’s dive in…

Before Polls = Major Guessing Game

So I’ve been running my weekly content membership (Impact Content Calendar) on Flodesk for nearly two years now. And I was constantly guessing what my members wanted. I’d create resource upon resource, hoping they’d love and use them. I’d add things to the calendar then takeaway other things. All because nobody was taking the time to fill out my Google Feedback Form, and honestly, I don’t blame them.

Most people don’t have the time to fill out a long survey, it’s just not realistic. I needed something quick, easy, and effective.

Then I discovered Flodesk’s poll feature and holyyyy game-changer.

How I Use Polls Now

Every month or so, I send a super simple poll to get feedback on some element of the membership. Things like:

• “What kind of content do you want to see more of?”
  • Option A
  • Option B
  • Option C
  • Option D

That is IT! Members click once, and I instantly know what they actually want. No more guessing. I also use polls to ask:

• If they’d want to join a coworking hour to batch content 
• Whether they’ve implemented what they learned
• What they’re struggling with right now

These polls have become a lifeline for my business. Not only are they easy to create, but they also show my members that their opinions truly matter!

The Results

Within three months of implementing this poll strategy, the feedback was incredible. My members felt more seen, felt like it was more of a two-way-conversation, and the resources ACTUALLY reflected what everyone wanted to see. Open rates were higher & I was elated. 

I even started seeing more engagement overall, not just in polls but in my content and community as a whole. People started replying to emails more often, and I could tell they felt more connected. :’)

Why Flodesk Polls Work So Well

Just a few ways the poll feature work wonders:

1.  It’s ridiculously simple – members vote without leaving their email or having to go to a different feedback form link 

1. It looks pretty (bonus points for me)
2. It connects to Flodesk’s segmentation, so I can send targeted follow-ups based on what people voted for (!!!)

I don’t think I fully appreciated how powerful that last point was until I tried it. When someone votes for a specific topic, they’re automatically tagged. This means I can send them more content about exactly what they’re interested in.

For example, if someone votes for “content tips,” I can send them follow-ups specifically about that topic. It’s personalization without the stress. (Thank goodness!)

I truly believe the future is all about AI and personalization, and this is a great step in that direction, to better serve my community. 

Want to try this for yourself? 

If you’re ready to stop guessing what your audience wants:

1. Get Flodesk (use my link for 50% off: HERE)
2. Create a simple poll asking what content your audience wants next
3. Create that content
4. Build your community 🙂 

Don’t overthink it. Keep your polls fun and sounding like YOU. A little effort here can go a long way toward building trust and engagement.

Sometimes the SIMPLEST solutions are the answer. Who knew that “just asking people what they want” would be the strategy that changed everything?  

For more social media and email marketing tips, follow me at @impactmediahouse!