You’ve got 657 notes in the notes app, 34 voice memos, a handful of half-written captions, and wayyy too many “save for later” Reels.
You’re not short on ideas, but you ARE
short on bandwidth.
What is the story behind your brand?
Familiar?
Does this sound
Whether you’ve got a hundred ideas or zero, we’ve got you covered. We’ll deliver a weekly structure and strategy based on what’s performing right now…
So you can turn your ideas into posts & your posts into profit (and have a great time doing it.)
That’s where we
come in.
wing it
What if you didn’t
Instead of spending every Sunday night toggling between Canva, Instagram, and a blank Google Doc trying to whip up posts that might get sales…
have to
anymore?
What if you had a weekly,
strategy-backed plan that helped you:
Stay consistent without spending hours on your phone
Make sure every piece of content is working towards your goals
Go from “hope this works” to predictable growth
Turn half-baked ideas into save-worthy posts
You don’t need to start from scratch. You just need a repeatable system for turning your real-world expertise into a social feed that gets results.
Now here’s the part where you get to choose what
works for you.
Every business is different. We totally get that.
That’s why we’ve created two different plans for you to get the support you need based on your stage, budget, and capacity right now.
We’re ready to show up in your inbox every Friday with the Weekly Impact Plan.
If you want weekly structure and strategy you can DIY in under 90 minutes…
We’d love to be the best lab partners you’ve ever had inside the Impact Content Lab.
If you want personalized content direction and a strategist in your pocket…
Both are designed to bring some main-character energy to your content so it doesn’t just look cute… it brings in views, sales, and opportunities on repeat.
DO-IT-YOURSELF
What’s Included:
Perfect for entrepreneurs who want structure, clarity, & smarter content, without joining calls or adding more to their plate.
Weekly Impact Plan
Built around a buyer’s journey framework, so every post has a purpose.
✨ 5 weekly strategy-first prompts
📨 Delivered Fridays at 8AM CST
🗂 Batch in under 90 minutes
📅 Weekly Plug & Play Canva templates
💬 Hooks + IG story starters
What’s Included:
✨ 5 Buyer’s-journey Prompts
Structured to help you build trust, widen reach, and lead toward a buying decision.
Because content performs best when it sounds like you.
💬 Personality-packed Hooks &
IG Story Ideas
Templates you can customize to your branding in seconds, so you're never starting from scratch.
📅 Weekly Plug & Play Canva templates
How It Works:
Post 5x/week in under 90 minutes, and watch those posts turn into paying clients.
A Closer Look Inside the Weekly Impact Plan
Most “content calendars” hand you a list of random trends and recycled ideas and call it a day.
But real growth doesn’t happen from posting the right trending audio at the right time. It happens when you have a big-picture strategy guiding every post.
So you’re not throwing up content at random, but you’re building connection, deepening trust, and gently nudging your audience toward a buying decision.
Your Weekly
PDF Includes
That’s how we designed the Weekly Impact Plan. Every week, you’ll get plug-and-play prompts, story hooks, and the latest Instagram updates delivered straight to your inbox, so you always know exactly what to post and why it matters.
You get all the clarity of a social media manager, without paying for one.
We won’t ask you to hop on a call or remember any login info. Your weekly strategy comes straight to you so instead of winging it, you know that every post is working towards sales.
DONE-FOR YOU
🧠 60-minute kickoff strategy call
A deep audit of your content, pillars, gaps, and goals.
🗓 Custom monthly content plan
✍️ 3-5 custom prompts per week
💡 Hooks, carousel copy, and script
🎬 Reel shot list and story ideas
📱 Weekly WhatsApp support (M–Th)
Perfect for the busy entrepreneur who wants creative control, but wants someone else to do the heavy lifting.
Give us your ideas and goals, and we’ll turn them into plug-and-play content designed to convert.
The Content Lab
What’s Included:
Optional: DFY caption writing or reel editing.
Social media should be as easy as sipping espresso on a Portugal beach
Give us your ideas and we’ll turn them into plug-and-play content designed to convert.
Most entrepreneurs don’t actually want to hand off their entire brand. They still want to be the ideas, voice, and creative vision behind their social media. But they also know themselves well enough to realize another DIY course isn’t gonna cut it.
A Closer Look Inside the Impact Content Lab
They need a system for turning those ideas into consistent, strategic content.
Content Lab is designed to give you all the personalized strategy of a social media agency without handing off your whole brand… And without buying another course that just sits on your laptop.
You send us your ideas (messy, half-baked, or ready to go).
We turn them into a custom monthly content plan with prompts, hooks, captions, and scripts designed around your offers, your goals, and the way you naturally create.
You’re the creative mastermind. We just help shape your ideas into content that lands and leads to sales.
How It Works:
The Monthly Plan
Every month, you’ll get a fresh plan delivered straight to your inbox - designed around your analytics, offers, and goals.
Inside, you’ll find:
3–5 custom prompts per week built around your brand, your audience, and what’s actually sustainable for you
Hooks, captions, carousel copy, and script outlines that balance personality and performance
A monthly shot list that tells you exactly what to film, so content days feel easy
You’ll never have to ask “what should I post?” again.
Weekly WhatsApp Support (M–Th)
Need a second set of eyes on a reel? Want to tweak a hook before posting? Drop it in the chat.
You’ll get quick voice memos or written feedback that’s clear, specific, and instantly actionable.
We’re not into sending vague advice, generic strategies, or slow responses. You’ll get simple direction so you can hit “share” with confidence - every time.
Inside, you’ll find:
3–5 custom prompts per week built around your brand, your audience, and what’s actually sustainable for you
Hooks, captions, carousel copy, and script outlines that balance personality and performance
A monthly shot list that tells you exactly what to film, so content days feel easy
The Kickoff Call
(aka the only long call you’ll ever need)
We’ll kick things off with a 60-minute strategy jam where I audit your account, refine your content pillars, and map out a plan that feels aligned with your brand and energy.
You’ll walk away knowing:
What’s working, what’s not, and why
How to bridge the gap between where your content is and where you want it to go
What to stop wasting time on (a client favorite)
After that, we won’t ask you to join a single meeting. We’ll stick to WhatsApp and email to send quick messages, feedback, and content that’s plug-and-play.
Weekly Impact Plan
Side by Side?
Can I See Them
Impact Content Lab
Weekly Posting Plan
(What to Post + When)
(more detailed + tailored)
Weekly Posting Plan
(What to Post + When)
Weekly Content Prompts
(deeper explanation + application)
Systems + Templates to
Stay Organized
Weekly Content Prompts
Systems + Templates to
Stay Organized
Accountability
(personal check-ins + quarterly calls)
Accountability
Personalized Recommendations
Based on Your Business
Content Feedback + Revisions
Messaging Support
(clarity, angles, hooks)
Analytics Review + Adjustments
Saying
Side note I’m LOVING the content
calendar too. It’s really a game changer
and saves me so much stress when I’m
making content
What People Are
Literally the best email of
the week!!!
I’ve used other content calendars and
yours is the superior one! Seriously
lovvvvving your content calendar
subscription btw!
They are perfect!!! Thank you so much!!!!!!
lovvvvving your content calendar
subscription btw!
love love love love love
Frequently
Asked Questions
Yes. Whether you’re a photographer, travel advisor, coach, or service provider, the frameworks we use apply to any industry.
Everything in the Weekly Impact Plan is designed to be easily adapted to your niche.
For the Impact Content Lab, we’ll send you custom prompts already built around your unique business and niche.
It’s all rooted in proven, buyer’s-journey principles that help you create content that connects, converts, and actually sounds like you.
What if I don’t post every day?
2.
3.
Do I need a dedicated content day?
1.
Will this work for my niche?
4.
How is this different from free content ideas or trend lists?
5.
When will I get my first plan?
6.
Can I cancel anytime?
7.
What kind of ROI can I expect?
2. What if I don’t post every day?
2.
What if I don’t post every day?
3.
Do I need a dedicated content day?
1.
Will this work for my niche?
4.
How is this different from free content ideas or trend lists?
5.
When will I get my first plan?
6.
Can I cancel anytime?
7.
What kind of ROI can I expect?
3. Do I need a dedicated content day?
2.
What if I don’t post every day?
3.
Do I need a dedicated content day?
1.
Will this work for my niche?
4.
How is this different from free content ideas or trend lists?
5.
When will I get my first plan?
6.
Can I cancel anytime?
7.
What kind of ROI can I expect?
4. How is this different from free content ideas or trend lists?
2.
What if I don’t post every day?
3.
Do I need a dedicated content day?
1.
Will this work for my niche?
4.
How is this different from free content ideas or trend lists?
5.
When will I get my first plan?
6.
Can I cancel anytime?
7.
What kind of ROI can I expect?
5. When will I get my first plan?
2.
What if I don’t post every day?
3.
Do I need a dedicated content day?
1.
Will this work for my niche?
4.
How is this different from free content ideas or trend lists?
5.
When will I get my first plan?
6.
Can I cancel anytime?
7.
What kind of ROI can I expect?
6. Can I cancel anytime?
2.
What if I don’t post every day?
3.
Do I need a dedicated content day?
1.
Will this work for my niche?
4.
How is this different from free content ideas or trend lists?
5.
When will I get my first plan?
6.
Can I cancel anytime?
7.
What kind of ROI can I expect?
7. What kind of ROI can I expect?
2.
What if I don’t post every day?
3.
Do I need a dedicated content day?
1.
Will this work for my niche?
4.
How is this different from free content ideas or trend lists?
5.
When will I get my first plan?
6.
Can I cancel anytime?
7.
What kind of ROI can I expect?
Still Not Sure Which One?
You want weekly structure
Choose Weekly Impact Plan if:
You need consistency and strong ideas
You prefer DIY + low cost
You want a simple system you can plug into
You want a personalized strategy
Choose Impact Content Lab if:
You need a strategist in your corner
You want to uplevel your brand + content
You want content that’s mapped to your goals
I’ve been
where you are...
I was doing all the "right" things but still felt like my content wasn’t clicking.
So I built the system I wish I had - one that keeps your voice, your vision, and your sanity intact.
Since then, I’ve helped hundreds of entrepreneurs (from travel advisors to brand designers to coaches) turn their ideas into content that sells.
If you’re ready for content that feels clear, easy, and actually converts, choose the path that works for you, and let’s get you a social strategy that works smarter,
not harder.
Weekly Impact Plan
Cancel anytime
$47/mo
Impact Content Lab
3-month commitment
$997/mo
