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Let’s be real—running a social media management (SMM) business can feel like an endless hamster wheel. 🚴‍♀️ Wake up. Create content for clients. Hustle for new clients. Stress-scroll LinkedIn. Repeat. Sound familiar? Yeah, I lived that life too. And honestly? Not the vibe. I was drowning in client work by day and praying for leads […]

I’m going to be honest… when people ask me about my email marketing set-up, they often expect to hear about some complex automations I’ve set up or some intricate segmentation strategies. I am VERY happy to inform them that it doesn’t have to be that complicated at all.  First off, I use Flodesk (I’m a […]

Still Staring at Your Phone Every Morning Wondering What to Post? (Cue internal screaming… or external. No judgment.) If you’ve ever found yourself in a content crisis—scrolling endlessly, trying to figure out what to post while your coffee goes cold—you’re not alone. According to HubSpot’s 2023 Marketing Industry Trends Report, 44% of marketers struggle with […]

Remember that feeling when you FINALLY declutter your closet? The lightness. The clarity. The sudden burst of creative energy. Now, imagine bringing that same refreshing energy to your social media presence. I recently worked with a client who was posting five times a week across multiple platforms—and feeling completely burnt out. After we simplified her […]