September 16, 2024
5 weeks of grab-and-go emails, coming right up!
So, you’ve welcomed your new email subscriber BFFs to your list with a personality-packed welcome sequence… but now what?
NOW it’s time to keep the conversation flowing with a regular stream of engaging emails. The more you show up, the more you’ll stay top of mind! Consistency is truly key in email marketing, but sometimes the hardest part is figuring out what to say and when to say it. (You wear so many hats as a business owner, and let’s be real—email marketing is probably not the one you’re most excited about!) But staying connected with your audience is key to growing your business, and email is one of THE best ways to do it.
The problem is, it can feel like just one more thing on your never-ending to-do list, right? That’s where Flodesk comes in. We get it—you don’t have time to spend hours designing emails or coming up with fresh ideas every week. With Flodesk, it’s different. They make email marketing easy and actualy fun (if you can believe it), with beautiful, ready-to-go templates that make you look like a pro—even if you’re not a designer. NO CODE NEEDED!
If you’ve ever felt stuck about what to send or when to send it, you are NOT alone. Flodesk literally exists to make sure you can show up for your audience without feeling overwhelmed. Let’s make email marketing something you actually enjoy!
SO LET’S DIVE IN.
Here’s a cheat sheet to get you started: each week, grab one of these easy prompts to share a tip, give a behind-the-scenes look at your biz, or confidently sell.
Subject Line: “Because [Insert Problem] Shouldn’t Stress You Out”
Start by providing value right off the bat. Share a quick and actionable tip that aligns with your audience’s interests or solves a common pain point. Whether it’s a productivity hack, a lifestyle tip, or something industry-specific, this sets the tone for delivering value.
Why it works: Delivering instant value builds trust, positions you as an expert, and keeps readers coming back for more.
CTA (Non-Sell): Ask readers to share their favorite tips in return.
CTA (Sell): Offer a product or service that helps your audience take your tip to the next level.
Subject Line: “Things Are Getting Saucy!”
Let your audience in on the magic happening behind the curtain. Show them what a day looks like in your biz or take them through the process of how your products or services come to life. This type of email builds a deeper connection with your subscribers and humanizes your brand.
Why it works: People connect with authenticity. Sharing behind-the-scenes moments makes your audience feel like they’re part of the journey.
CTA (Non-Sell): Ask your readers to reply with what they’d like to see behind the scenes.
CTA (Sell): Tease a new product or service launch and encourage subscribers to stay tuned.
Use Flodesk templates to make your life SO much easier. These templates make it super easy to drop in photos, videos, GIFs, and personal touches—all without needing a design degree (thank goodness).
Subject Line: “Wondering If You’ll Make the Money Back? Here’s Proof”
Social proof is powerful. In this email, showcase a glowing testimonial or share a success story from one of your happy customers. Hearing about positive experiences from real people helps your audience feel confident that you can deliver on your promises.
Why it works: Testimonials build trust and validate your audience’s decision to follow you or purchase from you.
CTA (Non-Sell): Encourage your readers to share their own experience or review.
CTA (Sell): Offer a special promotion based on the testimonial to entice new customers.
Flodesk makes it so easy to share testimonials in a super on-brand & fun way. Choose a template with a section dedicated to social proof and plug in your customer quotes, images, or even ratings. This makes it look professional and polished in seconds.
Subject Line: “The Real Deal About [Your Industry]”
Now’s the time to share your expertise. Pick a topic related to your industry and teach your audience something valuable. It could be a myth-busting email, a little-known fact, or a how-to guide that they wouldn’t have thought of themselves. This positions you as a thought leader in your niche.
Why it works: Educational content not only adds value to your readers’ lives but also solidifies your authority in your industry.
CTA (Non-Sell): Invite your audience to reply with any questions or feedback on what they learned.
CTA (Sell): Link your product or service as a way to help readers solve the problem you just educated them about.
Subject Line: “The Future Looks Great on You”
After nurturing your audience with value and connection, it’s time to confidently present your offer. Whether you’re launching a new product, running a promotion, or offering a service, this email is all about encouraging your audience to take action.
Why it works: By this point, your audience has been primed with value-driven content. They know, like, and trust you, so they’re more likely to engage with your offer.
CTA (Sell): Make your call-to-action crystal clear—whether it’s “Buy Now,” “Book a Call,” or “Get 20% Off Today!”
Make Email Marketing 10x Easier
Email marketing can feel overwhelming, but Flodesk makes it actually enjoyable. With their drag-and-drop templates, intuitive design tools, and user-friendly interface, you can create engaging emails that align perfectly with your brand in just minutes. It’s one of the easiest tools I’ve ever navigated as a business owner. Whether you’re new to email marketing or a seasoned pro, Flodesk helps you save time, stay consistent, and keep your audience engaged without the stress.
The best part? You can customize every email to make it as stylish and personalized as you want—without needing any coding or design expertise. Plus, Flodesk’s templates are designed to look stunning on any device, ensuring your emails always stand out. Major slay.
By following these easy prompts and using Flodesk’s plug-and-play templates, you’ll streamline your email marketing process and make it work for you—leaving you more time to focus on what you do best: running your business.
So if you’re looking for an email marketing platform that can create stunning emails without the headache…. This is for you. The platform is built around simplicity and style—meaning it’s easier than EVER to create beautiful, engaging emails in a fraction of the time. Whether you want to connect with your audience, build trust, or promote your latest product, Flodesk makes the process seamless. Can you tell I’m obsessed??
Head to Flodesk and pop these ideas into the cutest templates ever to have the quickest (and most enjoyable) email marketing setup. You’ll be amazed at how easy it is to stay consistent and build relationships with your audience when everything is done for you.
And if you don’t want to DIY it? No worries! We’re here to help. Email us at hello@impactmediahouse.co, and we’ll get you rolling with some custom email marketing assistance. Our goal is to make your email marketing life easier, so you can spend more time growing your business…….. and less time worrying about what to say in your next email.
Cheers!
Caroline
P.S. Get 50% off your first year at Flodesk with this link!