What is in the new Instagram algorithm update?

Big news dropped: Instagram has updated its Reels algorithm, and it’s fantastic for smaller creators. It’s now easier than ever to attract new followers from your Reels!

The Scoop

Instagram is prioritizing smaller creators with this new update. So if you’ve been looking to expand your community, now’s your golden opportunity. But remember, it’s your content that will truly make the difference, not just the algorithm.

How to Make the Most of the New Algorithm

1. Define Your Brand: Before you post, think about what you want to be known for. Imagine you have 100K followers – how do people talk about your account? Make sure your Reels clearly communicate what’s in it for your viewers. Use your words, outfits, video topics, or imagery to convey your message.
2. Be Uniquely You: Your followers want value and authenticity. Show off your personality, provide inspiration, and demonstrate leadership. Give them a reason to connect with you.
3. Invite Them In: Viewers won’t stop scrolling just to check out your page unless you invite them. Encourage them to follow you with a simple invite like, “For more awesome tips, come hang out at [your handle].”

Drawing a blank on what to post for your next reel? I gotchu bestie!

If you’re not sure what to post next, don’t worry – here are some ideas to keep your creative juices flowing.

Consistency is Key

Now that you’re attracting new followers, you need to keep them engaged. Consistency is what will keep your community growing.

What Does Consistency Mean?

It’s not just about how often you post (though that’s important). Here are three ways to stay consistent:

1. Pass the Vibe Check: Stick with your brand voice, whether it’s fun or formal. Consistency in tone helps your audience know what to expect and vibe with your content.
2. Talk the Talk: Engage with your audience! Don’t leave comments and DMs unanswered. Keep the conversation going to build strong relationships.
3. Show Up and Show Out: Your audience wants valuable content delivered reliably. Set a posting schedule – whether it’s daily or a few times a week – and stick to it.

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