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You’ve seen it happen: a brand jumps on a trend, and it feels about as natural as your mom trying to nail the Tyla “Water” dance. 😅 The wildest part? Your brain already KNEW that content wasn’t going to land—before you could even cringe. Scientists at MIT found that we process visuals in just 13 […]

Success on social media doesn’t happen by accident—it’s the result of a well-thought-out strategy, clear goals, and consistent effort. (And that’s what I’m here for!!) How do you ensure your strategy stays effective and aligned with your goals? One approach that can keep you focused and productive is using the 12-Week Year framework. This method […]

We are already into 2025, and it’s still a perfect time to refresh your social media strategy. You’ve likely heard of the concept of a “New Year, New You,” but what about your socials? They deserve a makeover too. Let’s hit the reset button and Marie Kondo your strategy—focusing on what sparks joy (and engagement). […]