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I recently read “Humor, Seriously” by Jennifer Aaker and Naomi Bagdonas, which explores how humor is a powerful tool for: → Enhancing creativity → Building resilience → Fostering connections (in both personal and professional life)  → Providing practical strategies for incorporating humor into everyday situations I loved how it emphasized how humor is such a powerful tool […]

If you’re a lil camera shy, this is your moment to FINALLY get over your fear and the awkwardness of recording yourself.  Want to know how to do that? I have three words for you… ACCEPT THE CRINGE   Let’s be honest here, talking to a camera alone in your house (or filming yourself out in public) can […]

Let’s talk about subliminal hooks (yes, this is actually a thing now!) So I saw this TikTok recently that exposes the subliminal ways creators grab our attention.  You’ve likely heard of hooks – those attention-grabbing elements strategically placed at the beginning of a video or post. They’re designed to pique curiosity and keep audiences engaged. […]

Storytelling is a GREAT way to get your social media following more invested in your brand and more likely to purchase. When you tell a story, you share powerful emotions with your community. That connection is what we’re after. When you tell a story on social media, you’re not just promoting your brand – you’re […]