How to Master Storytelling on Socials

June 19, 2024

What story are you telling your audience about you and your brand?

Your followers can be divided into a few different levels of engagement. 

There are the ones that show up on your page randomly, follow you, and then never really engage again.

You’ll have the ones who follow you more casually. Maybe they like a few posts and watch your stories but never comment and just passively engage.

Then there are the ones who like most of your posts, comment on them, and watch all of your stories. 

These are your ride or dies, the ones that want to be a part of your brand story. 

They are the type of followers who want to watch your stories, see your BTS, and your day-in-the-life posts. 

They’re not interested in sales campaigns. They want to feel more connected to what you do and what your brand is all about. 

This is when you need to create engaging content to give your followers that connection and community. 

It’s time to think BEYOND the product or service you’re selling. 

Share your journey, your struggles, your wins!

Connect with your audience on a human level by showing the real people behind the scenes.

People buy from people they know, like, and trust—give them a reason to like the YOU behind the brand. 

Need help building a community around your brand? Let’s find your biggest fans with a Social Media Strategy Session!  

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