Why Humor on Social Media Should Be a Key Part of Your Strategy

May 22, 2024

I recently read “Humor, Seriously” by Jennifer Aaker and Naomi Bagdonas, which explores how humor is a powerful tool for:

→ Enhancing creativity

→ Building resilience

→ Fostering connections (in both personal and professional life) 

→ Providing practical strategies for incorporating humor into everyday situations

I loved how it emphasized how humor is such a powerful tool in life and in business!

We want to be entertained on social media, and we love a good trend that makes us laugh (check out our “We’re social media managers..” trend collab we did earlier this year for a little SMM humor!)

Laughter is a powerful tool for coping with life’s inevitable curveballs. When faced with a challenging situation, taking a step back and finding the humor in it can be a game-changer. It allows us to gain a fresh perspective, build emotional resilience, and even uncover unexpected opportunities for growth and connection.

Whether it’s jumping on a meme or sharing light-hearted content, injecting humor into your brand’s voice adds a layer of relatability that resonates with your audience. Who doesn’t love humor? It can humanize your brand, making it more approachable.

So, the next time life throws you a curveball (or a surprise loop), remember to laugh at the situation and yourself, find the silver lining, and who knows? You might just end up with a story worth sharing on socials.

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