9 Mistakes to Avoid on Social Media

February 28, 2024

Mistakes happen… but we live and we learn! Take it from a social media agency that has seen it all. In this blog, we’ll break down some common social media mistakes into simple terms and offer straightforward solutions to help you build a strong and engaging online presence. Let’s dive in!!

1. Using Trending Reels That Don’t Tie to Your Brand

Getting swept up in the latest trends, especially on platforms like Instagram and TikTok, is common. However, using trending reels that don’t align with your brand can confuse your audience. 

If you confuse ‘em, you lose ’em.

So stick to content that mirrors your brand’s identity and values.

2. Posting What You Want, Not What Your Audience Wants

Your social media is a shared space—it’s about you and your audience. Posting content that doesn’t resonate with your audience risks losing followers.

Give ’em what they want.

Take the time to understand your audience’s preferences, interests, and needs. Tailor your content to meet these expectations, creating a more meaningful connection with your followers.

3. Not Engaging With Your Audience

Social media is not a traditional broadcasting platform. It is a two-way street. Ignoring comments, messages, and mentions is a scary mistake. Engage with your peeps – answer comments, ask questions, and join the convo.

Build a community, not just followers

Pro tip: Schedule your engagement time.

4. Sharing Content With No Strategy Behind It

Dropping content just for the sake of it? Not cool. Without a plan, your content might end up wandering aimlessly. Think of a content strategy as your social media GPS – it keeps you on track. Now, I sense you asking, “Caroline, what does it even mean?” Well, social media strategy is like the captain guiding your ship –

it’s deciding WHAT to post, WHEN to post it, and WHY to post.

Simple, but oh-so-powerful! Let me break it down for you:

  • If you’re aiming to grab your audience’s attention, talk about the challenges they’re likely facing, and offer solutions – that’s your awareness content.
  • Now, if your goal is to boost sales, spotlight on your product’s perks. Show off those client transformations, paint a picture of the before and after using your products, and give that gentle push to your audience to take action. That’s your sales content.

You get me right? (I see a nod here)

5. Not Scheduling a Reel While the Audio Is Still Trending

Timing matters! If you’re into reels, drop ’em when the audio is still trending. To ensure you don’t miss scheduling your content promptly, consider using the Later Scheduling app. It allows you to schedule content across various social platforms all in one shot. If you’re not keen on splurging on fancy tools, no worries – you can always use the built-in scheduling app on Instagram. Easy peasy?

6. Buying Followers Instead of Gaining Them Organically

Buying followers? Nah, not cool. Quick boosts may seem tempting, but they’re like fast food – not great in the long run. I remember my grandfather saying,

doubt everything that comes easily to you.

The same goes with fake followers on Gram! Focus on growing your audience organically by producing valuable content and utilizing social media algorithms strategically.

7. Not Optimizing Your Bio on Your Profile

Your bio is your first impression. Make it count! Tell your audience who you are, what you do, and why you’re awesome. drop in some keywords and a link! You’re good to go.

8. Focusing Only on the Quantity of Posts Rather Than the Quality

More isn’t always better. Don’t flood your feed with meh content. Focus on quality – stuff that makes your audience go “wow!” Even if it means posting a bit less, it’s worth it.

9. Not Having a Content Calendar for Your Social Media

Plan ahead! A content calendar keeps you sane. Social media content calendar helps avoid last-minute delays. Psst… try Airtable. – it’s my fav tool (not a paid ad, just love it).

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