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Your profile picture is one of the first things people see when they come across your brand online. It’s important to choose a photo that is both visually appealing and representative of your brand. But which type of photo should you choose: a personal photo or a brand logo? Personal Photo There are several benefits […]

Ready to start attracting new clients and customers with your social media posts? The secret sauce is making sure every post is purpose-driven. No seriously, I mean it. EVERY POST.  I won’t be able to tell you the secrets from the success of Caroline’s Culinary Creations when I was 10 (which slapped if you were wondering…) […]

When I first started my business, I was SO excited about creating content for other creators and business owners… and then reality hit.  Not only did I create 100+ posts a month, but I also had to focus on growing my own account too!  In those months starting out AND as the agency grew, I’ve […]

You have what it takes to create captivating content that makes your audience want more! One potent technique to achieve this is through the strategic use of hooks – those irresistible morsels that draw your audience in and keep them captivated. Here’s a secret to engaging your viewers in a whole new way: Value goes […]