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When was the last time you actually felt excited to post on social media? If you’re staring into space or thinking, “Honestly? I don’t remember,” you’re not alone. Posting on social can start to feel like a full-time job on top of your actual job. The pressure to be consistent, original, and strategic all at […]

Let me tell you a little story (and fair warning — it’s a bit embarrassing). When my husband and I first moved to Salt Lake City, we couldn’t afford our own place. So, we ended up sharing an apartment… with a roommate. Yes, a married couple with a roommate. 😅 It was awkward. It was […]

When was the last time you felt genuinely excited to post on social media? If you’re drawing a blank, don’t worry—you’re not alone. For many business owners and creators, social media has become more of a chore than a creative outlet. But what if I told you it doesn’t have to be that way? Here’s […]

Not all metrics are created equal. If you try to track everything, you’ll drown in data. Instead, focus on the numbers that actually matter for your goals. Whether you’re aiming for more reach, engagement, or conversions, knowing which metrics to track—and what they mean—can help you fine-tune your content strategy for real results. The Three […]