Welcome to the online corner for all your business needs & questions

I want you to picture yourself running through an airport, desperately trying to catch a flight that has already taken off. That’s kind of like what we’re doing when we obsess over social media algorithms. It’s stressful and not very effective. The truth is, there’s no magic formula for social media success. Instead of wasting […]

Your profile picture is one of the first things people see when they come across your brand online. It’s important to choose a photo that is both visually appealing and representative of your brand. But which type of photo should you choose: a personal photo or a brand logo? Personal Photo There are several benefits […]

The BEAUTY of marketing your business online is that your ideal clients have MANY opportunities to get to know you before they partner with you. Each post, highlight, story, and reel can be strategic (nobody wants to waste time – ya know?!). One of the most important things I’ve learned in business is how essential […]

Ready to start attracting new clients and customers with your social media posts? The secret sauce is making sure every post is purpose-driven. No seriously, I mean it. EVERY POST.  I won’t be able to tell you the secrets from the success of Caroline’s Culinary Creations when I was 10 (which slapped if you were wondering…) […]