How to create YOU-driven content

October 9, 2024

Strengthen Your Online Presence by Building Your Personal Brand

If you’re looking to strengthen your online presence, the key is to shift your focus to one thing: your personal brand.

Why Personal Branding Matters

Personal brands are more important than ever. When you’re the face of your brand, your audience gets to know, love, and trust you. It’s about crafting the right content strategy and establishing content pillars that empower you, ignite your passion, and attract more of what you desire.

When your content is YOU-driven, it aligns with your authentic self and allows you to step into your creative power. This approach is especially effective for service-based businesses, but product-based brands can also embody these principles.

Real-World Examples of Personal Branding

Take the Kardashians, for example—they can sell almost anything because their personal brands are so strong. Or look at Taylor Swift—her fans (the Swifties) are incredibly dedicated because they feel connected to her as a person. That connection drives sales and loyalty.

How to Strengthen Your Online Presence with a Personal Brand

To lean into personal branding, start by creating a dedicated lifestyle pillar. You can call it a personal pillar, lifestyle pillar, or founder’s story, but the key is that it’s YOU-driven. This is where you can:

  • Share behind-the-scenes (BTS) stories and b-roll of your day-to-day life as a business owner.
  • Post clips of your downtime, whether on vacation or doing activities you love.
  • Share your interests, like books, music, or podcasts you’re currently into.
  • Let your personality shine through with a consistent tone and brand voice.

Content Pillars: The Secret to Standing Out

Your social media strategy should include content pillars—core themes or topics you consistently post about. This personal/lifestyle pillar is crucial because it sets you apart from others in your niche. No one else has your exact journey, stories, or perspective, and this differentiation is what will make you stand out online. Want more inspo? This way for content ideas delivered to your inbox weekly!

Easy Steps to Start Building Your Personal Brand:

  • Post consistently: Aim for 4-5 times per week to encourage growth.
  • Show up on Stories: Engage with your audience daily.
  • Engage actively: Answer all DMs and comments to build relationships.

Level Up Your Online Presence

Once you’ve established your personal brand, it’s time to level up:

  • Build a recognizable brand: Ensure your brand has a clear identity and mission.
  • Expand your marketing circles: If you’re only on Instagram, consider expanding to other platforms like TikTok, Pinterest, LinkedIn, or even exploring offline networking and collaborations.
  • Explore collaborations: Partner with influencers, try referral programs, focus on SEO, and consider paid ads or marketing strategies to broaden your reach.

Remember, no one is quite like you, and that’s your superpower. For more tips and insights on making an impact online, follow us on Instagram!

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