My Ultimate Social Media Management Toolbox

Behind the Scenes of Our Customized Social Media Strategy Approach

Ever wondered how we create personalized social media strategies for our clients? Well, wonder no more—we’re taking you behind the scenes to show you exactly how we do it.

The ability to craft a strategy that fits each individual client is my absolute favorite part of the process. There’s something incredibly fulfilling about designing a plan that captures the unique essence of every brand and influencer we work with. But before we dive into the fun, creative aspects, we always start with a few key systems that ensure a solid foundation for every strategy.

The Essentials: What We Do for Every Client

Before we get into the personalized, YOU-coded strategy, there are several necessary steps we take with every client. These foundational elements help us understand your brand, your goals, and your industry so we can build something that truly works for you.

Here are the core steps we always take:

1. Social Media Marketing (SMM) Contract

The first step is to establish a clear agreement with every client through an SMM contract. It outlines expectations, deliverables, and the overall scope of work. If you’re a social media manager yourself and need a solid contract for your clients, feel free to use my code CAROLINE for 10% off!

2. SMART Goals

Goal setting is crucial for any strategy, and we rely on the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Whether you’re looking to grow your following, boost engagement, or increase sales, having clear goals is the first step to success.

3. Competitor Analysis

We dive deep into your competitors’ social media activities to see what’s working in your industry and where there are opportunities for your brand to stand out. This helps us identify gaps in the market and develop a plan that differentiates you from others in your niche.

4. Industry Research

Keeping up with trends, tools, and tactics in your industry ensures that our strategies are not only relevant but forward-thinking. We make sure your brand stays ahead of the curve by understanding the latest industry developments.

5. Audience Research

We get to know your audience inside and out—what they care about, where they hang out online, and what type of content resonates with them. This research is the backbone of any effective social media strategy, ensuring that we’re speaking to the right people in the right way.

These foundational elements ensure that we have a strong base to work from. Once these are in place, we can move on to the fun part—creating a custom strategy tailored to you.

The Fun Part: Personalizing Your Social Media Strategy

Now that the groundwork is laid, it’s time to craft a social media strategy that’s uniquely yours. This is where we infuse your brand’s personality, voice, and vision into every piece of content. It’s not just about posting for the sake of posting—it’s about creating a brand experience that speaks to your community and turns casual followers into loyal fans.

Why Personalization Matters:

In a crowded digital space, it’s easy to get lost in the noise. What truly sets you apart from your competitors is you. We believe in building strategies that are authentic, human, and aligned with your brand values. This approach allows you to stand out in a sea of sameness, making a real connection with your audience.

Think of this as your secret sauce, your North Star. It’s how you’ll differentiate yourself from anyone else. We don’t believe in bending over backward for algorithms (which are always changing, anyway). Instead, we focus on content that’s true to your brand and drives real conversations—because community and conversations naturally lead to conversions.

Here are some of the ways we personalize every strategy:

1. Content Themes

We create custom content themes that reflect your brand’s voice and appeal to your audience. Whether it’s educational posts, behind-the-scenes content, or fun, engaging challenges, the goal is to create a consistent vibe that resonates with your community. These themes ensure that your messaging is cohesive and engaging across all platforms.

2. YOU-Coded Content

Your content should reflect your unique personality and brand story. We take the time to craft messaging and visuals that feel authentically you, so your audience feels like they’re connecting with a real person—not just another brand. Whether you’re an influencer or a business, your social media should feel like an extension of who you are.

3. Authentic Engagement

We prioritize real, human interaction over gaming the system. Algorithms are constantly evolving, but one thing that remains constant is the power of genuine engagement. By building a strategy that encourages real conversations, shares, and community interaction, you’ll foster stronger connections with your followers—and that’s where the magic happens.

The Future of Social Media Strategy: What’s Coming Next

Social media marketing is always evolving, which is why it’s essential to have a strategy that can adapt to new trends and technologies. While the fundamentals of community building and engagement won’t change, the platforms and tools we use will.

Here are two major trends we’re predicting for the future:

1. Prioritizing Platforms We Own

Relying solely on social media platforms like Instagram or TikTok can be risky. These platforms can change their algorithms or even disappear (remember Myspace?). That’s why we’re focusing on the importance of owning your audience through email marketing. Email is a platform you control, and it’s one of the most effective ways to build lasting relationships with your audience.

2. Personalization is Key

AI and automation are going to continue to play a huge role in digital marketing, but that doesn’t mean you should automate everything. In fact, the more personal and community-based your approach, the better. People are craving authenticity, and brands that create personalized, human experiences will thrive. It’s all about making your audience feel seen, heard, and valued.

Ready to Build a Strategy That Works for You?

No matter what changes are coming in the world of social media, one thing will always be true—building real relationships with your audience is the key to success. Your strategy should be a reflection of your brand, your values, and your community.

If you’re ready to take your social media to the next level, let’s work together. We’ve just upgraded our strategy sessions to include 30 days of Voxer coaching, so you won’t just get a plan—you’ll get ongoing support to help you implement it.

Let’s build a strategy that makes your brand shine. Book a strategy sesh with me! For more tips and insights on making an impact online, follow us on Instagram!