Why you should stop chasing the social media algorithm

December 8, 2023

I want you to picture yourself running through an airport, desperately trying to catch a flight that has already taken off. That’s kind of like what we’re doing when we obsess over social media algorithms. It’s stressful and not very effective.

The truth is, there’s no magic formula for social media success. Instead of wasting time chasing an ever-changing algorithm, let’s focus on real connection and meaningful engagement with our audience. Let’s focus on data-backed strategies and what ACTUALLY moves the needle.

Taking Messy Action

Instead of fixating on the algorithm, invest time in implementing best practices for creating content. Consistency, authenticity, and genuine engagement should be at the forefront of your social media strategy. By prioritizing these elements, you can build a sustainable online presence on any social media platform.

Strategies (beyond chasing algorithm) for Social Media Growth

Success in social media isn’t about cracking a secret code; it’s about building meaningful connections and providing valuable content.

  • Consistent and Quality Content Creation:
  • Create relevant, engaging, and entertaining content that aligns with your brand and resonates with your target audience.
  • Utilize a content calendar to plan and schedule posts, ensuring a consistent presence on your chosen platforms.
  • Learn from your audience’s responses, and adapt your strategy accordingly.
  • Audience Engagement and Community Building:
  • Actively engage with your audience by responding to comments, messages, and mentions.
  • Host interactive elements like polls, quizzes, and live Q&A sessions to strengthen your connection with followers.
  • Leverage user-generated content by encouraging your audience to share their experiences with your brand.
  • Collaborate and Cross-Promote:
  • Collaborate with influencers, other brands, or individuals in your industry to tap into their existing audience and extend your reach.

Let go of your social media stress, take a deep breath, and focus on what truly matters – creating content that connects and resonates with your audience. 

Need content ideas? Got em all here for you.

(Promise me you’ll stop worrying about the algorithm. If you’re not already, follow me over on IG for more *practical and effective* tips for social media growth)