Creative Ways to Organize Your Instagram Feed

August 28, 2023

Let’s face it…your Instagram feed IS your portfolio, your storefront, your first impression you have with new customers. So it can’t be sloppy. We’ve said it before and we’ll say it again: a well-organized Instagram feed can significantly impact a brand’s success. We understand the importance of a visually appealing and coherent Instagram feed. Let’s dive in, shall we?

Theme-based Rows

One innovative way to elevate your Instagram feed is by incorporating theme-based rows. Divide your feed into distinct sections, each representing a specific theme related to your brand or product. This arrangement not only ensures coherence but also allows for storytelling through your posts. When visitors scroll through your profile, they will be drawn to explore each row individually, encouraging them to engage with your content. For instance, if you are a fashion brand, you can have separate rows dedicated to outfit inspiration, behind-the-scenes shots, and customer testimonials. 

Color Palette Coordination

Creating an aesthetically pleasing Instagram feed involves careful color palette coordination. Consistency in colors evokes a sense of branding and professionalism. Impact Media House recommends selecting a color scheme that aligns with your brand’s identity and sticking to it throughout your posts. Tools like Adobe Color or Canva can assist in creating harmonious color palettes. By arranging posts in a manner that harmonizes with your chosen color palette, you can create a visually cohesive feed that leaves a lasting impact on your audience. They’ll be more likely to recognize your brand instantly, even when browsing through their busy Instagram feeds.

Checkerboard Layout

A checkerboard layout is an eye-catching way to organize your Instagram feed. This pattern alternates between two types of content, such as images and quotes, images with a dominant color, or behind-the-scenes shots and finished products. The checkerboard layout not only adds visual interest but also creates a rhythm that keeps visitors scrolling. To implement this strategy effectively, plan your posts in advance and use visual scheduling tools like Later or Buffer to preview how your feed will look before publishing. Impact Media House can help you strategize and curate content to maximize the impact of this layout.

Puzzle Grid

The puzzle grid is a unique and engaging way to intrigue your audience and encourage them to interact with your content. Break a single image into multiple pieces and post them as separate individual posts. When visitors view your profile, they’ll be compelled to piece together the full image by scrolling through your feed.

An Instagram feed that goes beyond the conventional grid can significantly impact your brand’s success in the competitive social media landscape. It doesn’t have to be picture-perfect – it just has to be cohesive. Do this and you’ll captivate your audience, increase engagement, and ultimately boost your brand awareness.

Need a feed glow-up? We’ve got you. Let us take your brand to the next level.