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You’ve seen it happen: a brand jumps on a trend, and it feels about as natural as your mom trying to nail the Tyla “Water” dance. 😅 The wildest part? Your brain already KNEW that content wasn’t going to land—before you could even cringe. Scientists at MIT found that we process visuals in just 13 […]

Let’s be real—running a social media management (SMM) business can feel like an endless hamster wheel. 🚴‍♀️ Wake up. Create content for clients. Hustle for new clients. Stress-scroll LinkedIn. Repeat. Sound familiar? Yeah, I lived that life too. And honestly? Not the vibe. I was drowning in client work by day and praying for leads […]

I’m going to be honest… when people ask me about my email marketing set-up, they often expect to hear about some complex automations I’ve set up or some intricate segmentation strategies. I am VERY happy to inform them that it doesn’t have to be that complicated at all.  First off, I use Flodesk (I’m a […]

Still Staring at Your Phone Every Morning Wondering What to Post? (Cue internal screaming… or external. No judgment.) If you’ve ever found yourself in a content crisis—scrolling endlessly, trying to figure out what to post while your coffee goes cold—you’re not alone. According to HubSpot’s 2023 Marketing Industry Trends Report, 44% of marketers struggle with […]