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Think captions don’t matter? The algorithm would like a word. (Spoiler: it’s reading every single one.) Here’s the thing: social media isn’t just about pretty pictures anymore – it’s a full-blown search engine. Your captions are prime SEO real estate, and the algorithm is constantly scanning them for keywords to match your content with the […]

If you’re a small business owner staring at a blank Canva screen thinking, “What the heck do I post today?” …. this one’s for you. Coming up with fresh, unique, engaging social media content day after day can be exhausting. But here’s the good news: you don’t have to wing it anymore. This post has […]

Why do billion-dollar brands like Hermès, Whole Foods, and Airbnb all gravitate toward earth tones? It’s not coincidence—it’s consumer psychology. These colors trigger trust, premium perception, and purchase intent. The secret? Earth tones make people feel grounded and connected to something real. In a world of digital noise, that authenticity translates directly into engagement and […]

Let’s be real…before I found my flow with social media, I tried everything. I mean it. At one point, I was juggling a neighborhood dessert company (shoutout to “Caroline’s Culinary Creations”—yes, I made business cards), a random blog that flopped hard, a few e-commerce stores, and even a property management business. Don’t ask how that […]